What are the factors that influence consumer behavior online?

What are the factors that influence consumer behavior?

There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer.

What is online consumer Behaviour?

Factors of Online Customer Behavior

They are divided into two categories − external factors and internal factors. … The Functional Motives is related to the consumer needs and include things like time, convenience of shopping online, price, the environment of shopping place, selection of products etc.

What are the 5 factors influencing consumer behavior?

3.2 The factors which influence consumer behaviour

  • Psychological (motivation, perception, learning, beliefs and attitudes)
  • Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
  • Social (reference groups, family, roles and status)
  • Cultural (culture, subculture, social class system).

What are the 5 factors of consumerism?

Some of the important psychological factors are:

  • i. Motivation. When a person is motivated enough, it influences the buying behaviour of the person. …
  • ii. Perception. …
  • iii. Learning. …
  • iv. Attitudes and Beliefs. …
  • i. Family. …
  • ii. Reference Groups. …
  • iii. Roles and status. …
  • i. Culture.

What is Consumer Behaviour with examples?

Examples include Clothes—know product class but not the brand. (iii) Extensive Decision Making/Complex – High involvement, unfamiliar, expensive and/or infrequently bought products. High degree of economic/performance/psychological risk. Examples include cars, homes, computers, education.

What do online customers want?

The most important parts of good online customer experiences

When asked to rate the importance of various aspects of online shopping experiences, most customers rated easy payment options, affordable products, high-quality products, and a fast website as moderately or very important (about 93% each).

How do you study consumer behavior?

To ensure that you’re getting the most out of your marketing budget, you need to study the behavior of your consumers.

  1. Consumer Behavior Research. …
  2. Determining Your Core Demographic. …
  3. Studying Consumer Behavior. …
  4. Surveys as Customer Research. …
  5. Observation as Customer Research. …
  6. Dealing With Consumer Research Results.

9 авг. 2019 г.

How does age affect consumer behavior?

Age is an important demographic factor that affects consumer behavior. As people grow, their needs change. Similar changes come to their buying decision making patterns. … Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy.

What are the main determinants of consumer buying Behaviour?

Economic Determinants are personal income (individual’s purchasing power), family income (total purchasing power of the family), the future income expectations (expected increase or decrease in availability of disposable income), availability of liquid asset (asset, which can be converted to cash), consumer market …

What are the internal and external factors influencing consumer Behaviour?

Internal influences relate to the consumer’s learning and socialization, motivation and personality, and lifestyle. External influences deal with factors outside the individual that have a strong bearing on personal behaviors. … Figure 4.2 A model of consumer behavior.

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What is personal factor?

Definition: The Personal Factors are the individual factors to the consumers that strongly influences their buying behaviors. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services.

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